The essential factor

Customer loyalty is the essential factor of each and every trade. This is why, with the drs//LOY (Loyalty) product, we specifically support those measures that have to be taken into account in order to stimulate and develop customer loyalty, and reward regular customers for their loyalty.


drs//LOY (Loyalty) - Software for vouchers, points, discounts, coupons, promotions and much more

Customer cards

Customer loyalty with your own loyalty scheme.

Gift cards

Customer acquisition and loyalty through your own gift cards.


Increase customer frequency through attractive and flexible conditions.

Customer centred

Focusing on the customer is a matter of course in the field of marketing and sales.

A system for all cases

drs//LOY is the technological platform for a number of applications which, as standalone software building blocks, focus on expanding customer loyalty.

Topics that are covered include:

  • Customer cards
  • Vouchers
  • Stamp cards
  • Coupons
  • Gift cards
  • Promotions

drs//LOY is designed so that customer services are equally available in all sales channels (stationary (bricks-and-mortar), webshop or mobile shop). This enables the continuous use of promotion advantages in all shopping situations.

Only then will he or she feel personally addressed as a customer and will want to return to these promotions.

Cross channel

Nowadays acceptance in all channels is a hygiene factor. A real omni channel shopping experience binds customers.

With such “service systems” however, it is important that they do not lead a life of their own beyond merchandise management, the POS or webshop, but interact with them when it comes to issues related to managing articles and conditions. This greatly reduces the work that is required to carry out promotions, however it also helps to avoid annoying errors as a result of contradictory information or statements.

For the user of drs//LOY, this high degree of integration presents itself as if it were an integrated overall system with different function modules.

This impression also arises from the fact that all transactions in the system are executed in real time via web services.

The promotions that can be carried out with the loyalty system are very different in terms of their characteristics. This means that a variety of promotional operations (which, in part, are complex) have to be fully covered in such a system e.g.:

  • 3 for 2
  • Happy hour
  • Bonuses
  • Discounts
  • Promotions working together

One of the many predefined business transactions also includes a variant for franchise systems. It is possible to differentiate between global and local promotions. And if a completely new promotion variant is created, this is possible in a very short time with the user-friendly function modules of drs//LOY.

Various possibilities

We are happy to present the functional scope of drs//LOY to you in a personal conversation.

Plan the next step with us.