Nowadays acceptance in all channels is a hygiene factor. A real omni channel shopping experience binds customers.
With such “service systems” however, it is important that they do not lead a life of their own beyond merchandise management, the POS or webshop, but interact with them when it comes to issues related to managing articles and conditions. This greatly reduces the work that is required to carry out promotions, however it also helps to avoid annoying errors as a result of contradictory information or statements.
For the user of drs//LOY, this high degree of integration presents itself as if it were an integrated overall system with different function modules.